ScalzAI (SCALZ.AI) Overview: What We Do And Who We Help

People find us by typing our name in a few different ways. Some search for SCALZ.AI, some for ScalzAI, and some for Scalz AI or just SCALZ. They all lead to the same place: a small, founder-led AI search agency based in St. Augustine, Florida. This post is a plain overview of who we are, what we do, who we work with, and how to tell that you are dealing with the real SCALZ.AI. If you want the short version, our official ScalzAI page lists our website, profiles and contact details in one spot.
Who SCALZ.AI Is
SCALZ.AI is an AI SEO, AEO and GEO agency founded in 2024 by Tim Francis and Christina Francis. Tim is the owner and CEO and leads strategy and technical SEO. He has worked in SEO and web development for more than 30 years, going back to the late 1990s. Christina is the owner and COO and runs operations, account management and content. You can read both of their backgrounds on our about page.
We started the agency because the way people search had changed. Buyers still use Google, but many now read an AI Overview first, or ask ChatGPT, Perplexity or Gemini to recommend a business. Those tools answer with a short list of names. Our job is to help the right businesses become one of those names, while still doing the classic search work that decides who shows up in Google and the map pack.

What We Do
Most of our work falls into a handful of connected services. Each one supports the others, so we rarely treat them as separate projects.
- AI SEO: making a website easy for search engines and AI systems to understand, trust and cite.
- Answer engine optimization (AEO): shaping content so it gives clear, direct answers to the questions buyers ask.
- Generative engine optimization (GEO): strengthening how a business and its services appear inside generated answers.
- Local SEO and technical SEO: the foundations, from Google Business Profile work to crawlability, speed and structured data.
- Content strategy and web design: pages that are built to be found and built to turn a visit into a call or form.
- PPC management for businesses that want paid search running alongside organic work.
The full list, with detail on each service, is on our services page.

Who We Help
We work mainly with service businesses, the kind of companies where a single new customer is worth a lot and where people search with real intent. That includes healthcare practices, addiction treatment and behavioral health providers, dental offices, med spas, HVAC, roofing, restoration and other home service companies, law firms and real estate teams. Our industries page covers each group and the search problems that tend to come with it.
We serve clients across the United States. Being based in St. Augustine does not limit where we can work, since almost everything we do happens on your website, your business listings and the wider web. We do not have a walk-in office, and we meet with clients by phone and video.
How We Work
We are a small team on purpose. The people who plan your strategy are the same people who carry it out, so there is no hand-off to a junior account manager after the sales call. That keeps communication short and makes it easier to change course when something is not working.
Most relationships start with our free AI audit. You enter your website, and we show you how your business currently appears in Google and in AI answers, along with the fixes we would make first. There is no contract attached to the audit, and it gives you a baseline you can use to compare any agency, including us.
From there, we measure progress across the whole path a buyer takes: technical health, search visibility, AI citations, visitor engagement and the calls and forms that follow. We tell you what is working and what is not, and we adjust. We do not lock clients into long contracts. We would rather earn the next month by doing good work this month. If you want to see the kind of results we report on, our case studies are a good place to start.
How To Know You Are Dealing With The Real SCALZ.AI
Our name is short and easy to mix up with others, and there are several unrelated businesses with similar names. SCALZ.AI is not affiliated with similarly named companies, websites or listings. A few simple checks will tell you whether something really comes from us.
- Our only official website is scalz.ai. Our audit tool runs on audit.scalz.ai.
- Our team email is talk@scalz.ai.
- Our official social profiles, including LinkedIn, Facebook, Instagram, YouTube, X, Bluesky and our Blogger site, all link back to scalz.ai. The full list is on our ScalzAI page.
- If a profile, listing or message uses our name and does not link to scalz.ai, it is not ours.
If you are ever unsure, email us at talk@scalz.ai and we will confirm it.
Why The Name Matters For Search
This may seem like a small point, but it connects to the work we do for clients. Search engines and AI tools build a picture of each business from many sources: its website, its listings, its social profiles and what other sites say about it. When a name can be written several ways, those sources need to agree, or the picture gets blurry. We practice what we recommend by keeping our own name, website and profiles consistent everywhere, and we help clients do the same for their brands. You can read more about why that matters in our resource on what GEO is.
Where To Go Next
If you want to see how your own business shows up in Google and AI answers, start with the free AI audit. If you would rather talk first, email talk@scalz.ai or visit our contact page. And if you found this post by searching ScalzAI or Scalz AI, you are in the right place: SCALZ.AI is the agency at scalz.ai, and this is our blog.
Call 407-954-8800 to talk through next steps.
