Your AI search SEO agency, built by operators not theorists

Tim Francis has been doing search engine optimization since the late 1990s, before Google was the default front door to the internet. Over more than 30 years he has worked across computer architecture, web hosting infrastructure, and every major shift in how search works. SCALZ.AI is the agency built on that experience, focused on a single question: when your customer asks an AI engine for help, does your business get named?

We started SCALZ.AI in 2024 because search changed. People stopped scrolling ten blue links and started asking ChatGPT and Google AI Overviews for a direct answer. Most agencies are still selling 2015 SEO. We rebuilt our entire process around answer engine optimization, generative engine optimization, and LLM SEO, while keeping the classic local and technical SEO fundamentals that still decide who wins.

Tim Francis, Owner & CEO

Tim is the Owner and CEO of SCALZ.AI and the founder of Search Scale AI. He has spent over 30 years in computer architecture, SEO, and web development, getting his start in the late 1990s at Full Sail University in Winter Park, Florida, where he earned an A.S. in Digital Communication and Media. His technical foundation includes hands on infrastructure work at GoDaddy and Endurance International Group, plus a CompTIA Network+ certification. Tim leads strategy, technical SEO, and the AI search systems behind every SCALZ.AI engagement.

Christina Francis, Owner & COO

Christina is the Owner and COO of SCALZ.AI and co founder of House Hero Solutions. She runs operations, account management, SEO strategy, AEO, content, and AI integration across the business. Working alongside Tim as an equal owner, she makes sure client delivery actually ships and that every engagement is measured against real outcomes.

SCALZ.AI is intentionally small and bootstrapped. When you hire us, the people who plan your strategy are the people who execute it. There is no junior account manager between you and the work. We publish, measure, and adjust against keyword rankings, AI engine citations, and tracked traffic, and we tell you the truth about what is working.

We serve service based businesses nationwide from our base in St. Augustine, Florida, with dedicated focus on Florida and Vermont. Explore what we do on the services and industries pages, or see our work by location.

Plenty of agencies will sell you a ranking report. We care about something harder and more valuable: when a real customer asks an AI engine for help, does the engine say your name? That is the question an AI search SEO agency exists to answer, and it is the standard we hold ourselves to on every engagement.

Because we are a small, senior team, we move fast and we tell the truth. If something is not working, we say so and we change it. We do not hide behind vanity metrics or long contracts. We earn the next month by producing results this month. Our work spans every core service, from technical SEO to AI content generation, and a wide range of industries, but the through line is always the same: get named, get found, get chosen.

That focus is why service businesses across the country, and especially in Florida and Vermont, trust us to own their visibility in a search landscape that is changing faster than ever.

The full system behind every engagement, including how we tune it by industry, is written up in our AEO methodology, and the original research that backs it lives in our research hub.